eric castro.
a free workout plan and a website that work as one, built to turn new visitors into monthly clients.
- client
- eric castro, fitness influencer and performance coach
- platform
- squarespace
- built
- homepage · plan · about · links · footer
- lead magnet
- the 7-day hybrid blueprint
the 7-day hybrid blueprint
strength + conditioning, built to be followed.
make the free plan feel like the site, and the site feel like eric.
Eric already had a following and a website. The brief: make his free workout plan, the Hybrid Blueprint, cohesive with his existing site in look, feel and tone, and use it to convert new monthly coaching clients.
one clear path, from visitor to client.
I mapped the site structure so every page points the same way: land on the homepage, get the free plan, learn who Eric is, then step into monthly coaching. Homepage, plan, About, links and footer all share one voice.
the hybrid blueprint is the conversion driver.
A seven-day program is easy to commit to, so it earns the sign-up and shows Eric’s approach before any pitch. It’s written and laid out to match the site, so the plan feels like the first week of working with him.
the 7-day hybrid blueprint
strength + conditioning, built to be followed.
the thinking is mine. the tools helped me build it.
the strategy
The structure, the conversion path and the thinking behind the plan are mine.
the build
Squarespace pages, the plan layout, and social graphics to carry it across his channels.
with claude
Help with code and layout details I wasn’t already fluent in.
want a site that turns followers into clients?
Let’s map the path from your audience to your offer.