while I currently spend my days in the sky as a flight attendant with breeze airways, marketing has been the foundation of my career for more than 12 years. throughout that time, I've partnered with businesses across hospitality, healthcare, wellness, ecommerce, and professional services to help strengthen their digital presence through strategy, websites, paid media, email marketing, and content. whether I'm launching a new brand or helping an established one grow, my approach has always been the same: understand the people first, then build marketing that genuinely connects.

CLIENT & PROJECT PORFOLIO

for iaf counseling, I worked with icaro franco, lcsw to elevate his wordpress website through thoughtful design, refined messaging, and seo improvements. the goal was simple: create a better experience for visitors while increasing organic consultation requests.

I partnered with dr. timberly booker to define the positioning for her emergency medicine expert witness and clinical consulting brand before designing and building a custom squarespace website focused on credibility, professionalism, and consultation inquiries.

for masseur mike, I helped establish a stronger digital presence through a custom website and ongoing social media strategy. from producing photo and video content to managing his instagram, we created a brand that showcases his massage services in oakland park while encouraging new client bookings.

this project focused on translating dr. gary santos mendoza’s academic and professional experience into a clear, elevated digital presence. the site was designed to highlight his expertise, support his research visibility, and drive consultation and publication opportunities through intentional structure and messaging.

for the body masseur, I partnered with andre to strengthen the brand across web and social. together, we developed a custom website, produced original photo and video content, and managed instagram to highlight his massage services while building a consistent and engaging presence for clients in south florida.

for jmc aesthetics & wellness, I helped take the brand from vision to launch. I partnered with the founders to produce photo and video content, design the website, develop email marketing, and manage advertising, creating a cohesive brand presence that introduced their north miami beach med spa to the community.

for jolleycue, I partnered with the team to build the brand from concept to launch. through website design, email marketing, paid advertising, and social media strategy, I helped create a cohesive digital presence as the brand positioned itself as a new barbecue seasoning company in the north carolina market.

for medisuite, I partnered with the team to strengthen their digital presence as they expanded beyond north carolina. through website design and paid media management, I helped drive awareness and online consultations for their men's health pharmacy services while supporting the brand's long term growth.

for sagano garden, I managed paid media campaigns focused on expanding the brand's reach and driving online growth. my work supported the company's digital marketing efforts during an exciting period before its acquisition by a larger organization.

EMPLOYMENT EXPERIENCE

as marketing manager for hotel gaythering,
I partnered with property leadership to develop digital strategies that supported occupancy and revenue goals. through website management, paid media, email marketing, and crm,

I helped drive direct bookings while creating campaigns that reflected the hotel's unique brand and
guest experience.

I supported digital marketing campaigns for entertainment and travel brands by coordinating website, email, and campaign content across multiple platforms. through performance reporting and cross functional collaboration, I helped ensure campaigns launched on time, remained on brand, and delivered meaningful business insights.

as co owner, head of marketing, and coach at rhythm & release, I helped grow the business through strategic marketing and community building. from managing paid media, promotions, and customer retention initiatives to optimizing the website and member experience,

I partnered with ownership to drive sustainable growth while creating a brand that members wanted to be part of.

I partnered with leadership to turn marketing performance into actionable business strategy. through reporting dashboards, channel planning, and performance analysis,

I helped evaluate investment opportunities, optimize acquisition efforts, and provide clear, data driven recommendations that supported long term growth.

at hotwire communications, I helped hospitality brands create stronger digital experiences through website content strategy and cross functional collaboration. working alongside product, engineering, and marketing teams,

I optimized website content and used performance insights to improve visibility, engagement, and conversion opportunities.