gary santos mendoza.
from a traditional academic profile to a personal brand that feels like gary.
- project
- website refresh
- platform
- squarespace
- kept
- his blue and reds, and every piece of his content
- built
- cv-style about · publications shelf · a real photo
GARY
SANTOS
MENDOZA
fifteen years building places where students belong.
aboutbookkeep his red and blue, keep all of his content, skip the generic template.
Gary had a traditional academic profile. The brief was a personal brand that reflects who he is, using the colors and the content he already had.
the hero says who he is, right away.
His name, his photo and two clear buttons, all above the fold. The name no longer breaks mid-word.
GARY
SANTOS
MENDOZA
aboutbookhis background, laid out like a cv.
I reorganized his professional background into a clean, cv-inspired layout. Roles are listed the way a cv lists them, and his awards are mentioned once.
fifteen years building places where students belong.
his publications, as a bookshelf.
His work gets the attention it deserves: each title sits right under its own cover.
the details that make a site work.
- 01responsive layoutsit holds up on a phone as well as a laptop.
- 02readable contenttype sizes and line lengths that are easy on the eyes.
- 03consistent spacingthe same rhythm from the first page to the last.
- 04squarespace navigation, booking and contactall still working, nothing broken in the refresh.
the thinking is mine. the tools helped me build it.
the branding & content
The branding and the content direction, built with Gary 1:1 on how he shows up online.
with claude
Help with code and the site layout, so I could build in Squarespace beyond what I already knew.
ai-assisted parts
Some of its suggestions made it in. I changed them until they sounded like me.