From vision to launch —
JMC Aesthetics & Wellness
Partnering with the founders to take a North Miami Beach med spa from a name and a service list to a full, ongoing brand presence.
the brief
JMC came together pre-launch — a name, a treatment menu, and a location in North Miami Beach, but no way to show either off yet. The founders needed a full digital presence built essentially from zero: a site people could find, a look people would trust, and a way to keep bringing people back after opening week ended.
the work
I partnered directly with the founders to produce the brand's photo and video content, design the website, build out the email marketing system, and manage advertising — treating all four as one connected presence rather than separate deliverables. The goal was a cohesive brand that could introduce a new med spa to the community and then keep it visible well past the opening.
The site itself leans on a "12-month approach to care" message — the idea that one appointment is a good start, but consistency is where the real results happen. That same logic shaped the marketing: this was never built as a one-time launch push, it's an ongoing system.