med spa · full brand presence

jmc aesthetics & wellness.

from a name and a menu to a brand people return to.

role
[your title]
timeline
[start – present]
scope
brand book · site · photo & video · email · paid · events
industry
med spa · north miami beach
the new JMC homepage
the new jmc homepage: four doors in, one clear next step.
the brief

a name, a menu and a location, and no way to show them yet.

JMC came together pre-launch. The founders needed a full digital presence built essentially from zero: a site people could find, a look people would trust, and a way to keep bringing people back after opening week ended. I partnered with them to build it.

the work

one connected presence, not six separate deliverables.

  • 01
    brand book[one line: what the book defines, e.g. color, type, voice, photo style]
  • 02
    sitebuilt around “where aesthetics meets wellness.” organized by what you want: pick your goal, or choose skin, hair, body or medical.
  • 03
    photo & videocreative director for the shoots, working alongside Caitie of Snapback Films. the first real visual library the brand had.
  • 04
    emailset up the campaign infrastructure for ongoing promotions, like recurring monthly offers, not just a launch blast.
  • 05
    ads & promospaid advertising and monthly promos, run as part of the same system and tied to the same look as the site.
  • 06
    eventshelped plan and promote events partnered with House of Trouble. [one line: what the events were]
the site

built for the question every visitor walks in with: what do I want to change?

JMC pick your goal page
pick your goal: eight concerns, each leading to the right treatment with a starting price.
JMC specials page
specials and a monthly membership, so the first visit has a reason to turn into the next one.
content & promos

shot, designed, and sent as one look.

JMC stories and reels
stories, reels and the jmc monthly.
JMC save on what you love promos
monthly promos on the site, matched to the email and the ads.
the approach

the site leans on a “12-month approach to care.”

One appointment is a good start, but consistency is where the real results happen. That same logic shaped the marketing: this was never a one-time launch push, it’s an ongoing system.

how I worked

the thinking is mine. the tools helped me build it.

the strategy

The brand direction, the 12-month approach and how every channel connects.

the work

Creative direction on shoots, the email infrastructure, ads and promos, and event planning.

with claude

Help with code and layout on the site build. The thinking is mine.

want a brand that keeps going after opening week?

Let’s build the system, not just the launch.

book a consultback to work